Heng Leasing and Capital Public Company Limited shows a potential as major loan service provider in the northern region with expertise in the business and local employees who understand customers’ needs, responding to the demand for funding and driving sustainable growth in its loan portfolio

'Heng Leasing and Capital Public Company Limited' shows a potential as a major loan service provider in the northern region with more than 20 years of experience and expertise. The company offers a wide range of loan products that meet the demand of local customers. The company has a management team and employees who understand customers and provide services with sincerity and understanding. It also has a wide network of partners. The company has revealed its plan to offer more loan products and a variety of services in order to create a sustainable portfolio of loan receivables by expanding branches to areas with high growth potential. It will also develop software and mobile applications for loan services in order to support growth and increase its competitiveness. The target is to increase the total value of the loan portfolio to THB 13 billion and increase the number of branches to 830 branches by the year 2023 and to become one of the leading loan service providers in Thailand who is able to provide full services that respond to the needs of all customer groups.

Mr. Wichai Suphasathitkul, co-founder and managing director of Heng Leasing and Capital Public Company Limited, said that the company is a key loan service provider in the northern region under the 'Heng Leasing' brand which was formed through joint investments between 4 groups of large loan service providers in the northern region, namely Tawee Heng Group, Pattanasin Group, Mit Uaree Group, and Sinpranee Group which had more than 20 years of experience and expertise in the business of providing loans with different collaterals. This has created a competitive advantage in terms of strong customer base in the northern region, capabilities, and experience from each group of shareholders, which would help drive the company towards offering products that satisfy customers’ needs and creating sustainable growth.

The company has been focusing on business development under the framework that would help solve the financial problems of local people. With sincerity, understanding, and having a team of 'Heng Leasing' employees who are locals, understanding local language, culture, and way of life, and are familiar with and have good access to customers, the company is able to offer products tailored to the loan requirements of local customers and help create opportunities to access sources of funding. By adhering to the principles of fairness, transparency, and taking into consideration the best interests of customers, customers are confident and have been giving trust to the brand 'Heng Leasing'.

In addition, the company has a network of alliances with more than 5,100 used car operators and brokers who help present products and refer customers to branches in each area. Currently, the company has branches in 51 provinces in every region of the country. This helps to strengthen the competitiveness of loan services and supports growth in the business, creating opportunities for business expansion into other types of loan products and non-life and life insurance brokerage services. As a result, Heng Leasing's products and services respond to customers’ needs in a comprehensive manner.

Mr. Wichai stated that: “We have the management team and local employees and personnel who understand low-income customers who require loans for their works or working capital. The staff team will go to the local area to meet and advise on the loan product that is suitable for each customer with friendliness, sincerity, transparency and fairness in order to build trust and confidence with customers who have always used Heng Leasing's loan services.”        

Mrs. Sutharntip Phisitbuntoon, the Chief Executive Officer of Heng Leasing and Capital Public Company Limited stated that the company has a vision of 'becoming customers’ most preferred financial service provider in each locality in order to become a leader in comprehensive loan services which meet the financial needs of all groups of customers, offering both secured and unsecured loan products. The secured loans offered by the company are: (1) hire purchase for the retail customer who wishes to purchase used car; (2) personal loan with motor vehicle registration as collateral for the retail customer who owns a car using car registration manual as collateral; and (3) mortgage loan.

The unsecured loans offered by the company are: (1) personal loan that is not a loan with motor vehicle registration as collateral or multi-purpose loan for the individual customer who has a regular source income and can provide proof of income such as government and state enterprise official and private-sector employee etc.; and (2) retail loan for occupation (nano financing) for the retail customer without proof of income or asset for collateral. The customer must have an occupation with the permanent establishment, having evidence and place of occupation and a clear source of income from occupation.

In addition, the Company provides non-life and life insurance brokerage services through a network of branches for 6 leading insurance companies, offering a wide range of products, including auto insurance, motorcycle insurance, accidental insurance, and life insurance, etc.

In this regard, the Company has a plan to improve its loan services in all aspects, including effective risk control and debtor quality management, development of loan products suitable for customer behavior in each locality in order to expand the customer base in secured and unsecured loans and increase service channels for customers through opening 830 branches by the year 2023, and development of software and mobile applications which will increase the opportunity for customers to access sources of funding provided by 'Heng Leasing' more conveniently.

“We never stop developing branch personnel in order to raise service standards because we believe that employees are the key in driving a successful business. They need to understand customer behavior and loan requirements and be able to offer products that truly meet their needs in order to drive the total loan portfolio to THB 13 billion by the year 2023 as planned,” stated Mrs. Sutharntip.

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